Thursday, April 22, 2010

How Web 2.0's Innovative Technologies can Benefit Your Business

By Thomas Crox

If you've been on the Internet for a while, you know what Web 2.0 is.

This second generation of the Internet has added complexity and usability to many activities that people now perform every day on the web and has greatly increased the scope of what is available. In the early days of the Internet, larger websites controlled the content and filtered it down to smaller ones without a great deal of participation or choice from the users. However, in the last several years, that has changed. Whether you want to network socially and establish relationships or simply let your beliefs be known to the world, that type of power is now in your hands.

Due to this, the method of which services and merchandise are marketed on the Internet has completely revolutionized as well. Web 2.0 oriented sites allow much more potential for Internet marketers when building a brand, getting new leads, or selling a product. It is a more interesting and interactive way of getting the word out about your business. and it is a venue that pops with action and vitality. In this article we'll be looking into various elements that make Web 2.0 marketing what it is.

At its core, Web 2.0 simply refers to the new capabilities we find on the net, such as video streaming, instant messaging, live feeds etc. Everything that allows you to reach your audience in a more effective way than simply emails. Such communication is thanks to the new technology found in Web 2.0. The Internet is now an ever changing entity. Nothing is one way anymore. As a result, marketing is now far more dynamic. With the advent of blogging platforms, social networking and third party Web 2.0 sites, came added opportunities through RSS feeds, personal feedback, etc Such things have seriously altered the way businesses market themselves online.

You no longer need to hope your website is successful - you can get instant feedback from potential customers about your site. This makes it possible for you to discuss what you have included on your site with those who visit. These comments will also help with search engine results. Google, Yahoo, Bing, they all love fresh content and if your site can offer it, then it can lead to high rankings. One of the great things about the feedback that you receive, called UGC or User Generated Content, is that while it can benefit you, it is work that you don't have to do. The way this works is that when someone posts on your site, they may combine words that create keyword combinations that will trigger a search engine to pull up your site, thus generating more traffic.

As well as the feedback that you receive, RSS feeds are an important component in letting people know what is new and keeping them updated on your site activity. Return traffic is very beneficial to your business. Submitting RSS feeds to different directories will help create backlinks. If you want to rank highly with search engines, you need plenty of backlinks.

If you want to master online marketing, then it would behoove you to use Web 2.0 Marketing so that your business or site will continue to have unlimited success. Most Internet entrepreneurs do not take advantage of this valuable tool, so they never fully understand how Web 2.0 can help them achieve success. Regardless of whether or not you've attempted it, you should try to get out of your comfort zone and try a new method of traffic generation. The Internet is always changing and evolving, so you must be ready to embrace those changes and find new ways to use them to market your business. In order for you to stay one step ahead of the competition and do it with ease, you will need to grasp at all the new promotional technologies and experiment with its new techniques.

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